As a reformed fast-fashion addict living in London, the lure of the high street bargain is never far from my wallet.

Join me on my journey where I try to replace as many of my everyday products with ethical alternatives and cut out my tendency to own a lot of "stuff".


This site is very much a directory of the resources I have found over the last year. Some I have used and some I intend to use in the future.

The criteria for inclusion vary - some pay an ethical wage, some use organic cotton, some have certification with an official body.

Each listing is based on my personal opinion and not everybody will agree with my inclusions/exclusions.

Feel free to send me your feedback by email or one of the 400 social channels in existence today!


I've always been vaguely aware of the existence of sweatshops and the poor human rights record in the fashion industry. I'm also strongly against animal testing in the cosmetic industry. However, it's only in the last 12 months or so that I really started my conscious effort shop more ethically.

I started to read more about working conditions, fairtrade and the concept of a living wage. And I really didn't like what I learned.

I've really started to embrace ethical alternatives and this site has come about mainly because of my love of organisation. I have found so many great stockists of ethical products, but keeping them organised has been a real challenge. I grew tired of trawling through all of my favourite fashion retailers looking for an item, not being able to remember if they were a stockist or not.

And so Ethical Fair was born.