Books | Videos


Here are some of the books we've read & found inspiring. Check out the 'Read It' button to find stockists.

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MAGNIFECO by Kate Black (2015)

Magnifeco is the Fast Food Nation of the fashion world—your guide to making a difference too. In this guide, author Kate Black examines non-toxic beauty and ethical fashion; recommends a multitude of ways for consumers to make better decisions; and introduces the brands and designers leading the way along this socially responsible path.

With this complete head-to-toe guide covering everything from hair and beauty products to shoes and footwear, you can feel better about everything you put on your body and be—magnifeco!

SLOW FASHION by Safia Minney (2016)

In her illuminating and highly-visual new book, Safia Minney, founder of Fair Trade and sustainable fashion label People Tree, highlights the onward and upward march of the ethical fashion movement by profiling pioneering people and projects already bringing the alternatives to the mainstream across the globe.

Slow Fashion profiles the designers, labels and eco-concept stores across the globe that are taking the lead in providing consumers with a more sustainable alternative to fast fashion. High profile people featured in the book include Livia Firth, Zandra Rhodes, Lucy Siegle, Lily Cole and many others.

TO DIE FOR by Lucy Siegle (2011)

An expose on the fashion industry written by the Observer's 'Ethical Living' columnist, examining the inhumane and environmentally devastating story behind the clothes we so casually buy and wear. Coming at a time when the global financial crisis and contracting of consumer spending is ushering in a new epoch for the fashion industry, To Die For offers a very plausible vision of how green could really be the new black.

Siegle reveals the truth behind cut price, bulk fashion and the importance of your purchasing decisions, advocating the case for a new sustainable design era where we are assured of value for money: ethically, morally and in real terms.


This ambitious book is set to become the definitive reference on all aspects of eco-fashion. Packed with authoritative features and facts, and inspiring images and ideas, it is dramatically more in-depth and comprehensive than any previous single publication on the subject. The book is divided into five thematic chapters covering every aspect of contemporary fashion from fashion cultures (from high street to blogosphere to couture), to the eco-footprint of the current resource-hungry and wasteful system, to the fashion business, employer of up to 40 million people worldwide.

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Here are some online videos that will both shock & educate you. These should be available to watch freely, although we've only accessed them from UK so geo restrictions.

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Sweatshop - Deadly Fashion

In 2014 three young Norwegian fashion enthusiasts went to Phnom Penh, where they experienced a Cambodian textile worker’s life for a month. In 2015, two of the group returned to see what progress had been made & check out H&M's operations in the region.

This is a fascinating & harrowing documentary. Watching the idealistic young trio come to terms with the harsh realities of life in the factories is difficult but this documentary inspired Ethical Fair.

This is subtitled but PLEASE don't be put off. This is one of the best documentaries in the ethical space.